For Photographers - Elysian Creative
Your Business Name
What does the name mean?
Elysian means a blissful state, relating to or characteristic of heaven or paradise. I love words and most especially obscure words that have delightful meanings so when I came across Elysian I had to have it.
Tell us a little bit about your business:
Elysian Creative is an album design and print service, as well as supplier of bespoke crafted and sourced products, to compliment your photography business, your home and most recently launched, our wedding product range.
How long have you been doing this?
I started with just the album design and print services as an after hours business in 2013 and have been doing it full time since January 2016.
What made you choose this field?
We got married in 2012 and my photography package included a wedding album. Our wonderful photographer sent the layout to me for approval before sending it to the printers and I made some changes. At that stage I was working for an online marketing and design company so knew how to use Photoshop and Dropbox and had no issue in clearly explaining where and what I wanted changed.
I realized I thoroughly enjoyed the editing process of the design and wondered how many photographers either didn’t enjoy designing albums or didn’t have the time and how many bridal couples don’t take an album with their package and then don’t know where to get a beautifully printed and lifetime-lasting album. And then my ‘aha’ moment arrived, my first business Booksdotlove was born and here we are 5 years later.
We rebranded and relaunched as Elysian Creative in May 2017, added an online store with packaging and photography products as well as some home and wedding products.
Who is your ideal client?
Our best clients are people who are fully aware time is fleeting, and once that time has passed, the only thing you have to remember it by are your memories.
Someone who appreciates the value of preserving those memories through hiring of a professional photographer to capture a special or everyday occasion, preserving their photographs in an album or just printing them and displaying them beautifully in their home.
Do you work with many photographers?
Yes, I have about 15 photographers who I work with through the year and am always eager to sign on new clients to help them better their business services and ease their workflow.
How can your business help theirs - What products / services do you offer?
Elysian Creative offers album design and print management services as well as packaging and products. We are happy to take over the stress and admin of designing your albums, liaising with clients for edits and managing the print ordering, quality checking and even packaging and delivery thereof!
In the coming weeks we are also going to be adding a range of exciting products that include fine art prints, more album packaging and signing up with a new album print company to deliver better products to our clients.
Is there anything specific you'd like working creatives to know / any advice you can offer from your starting out days?
1: Beautiful products don’t equal expensive products.
2: Learn to outsource as soon as you can.
3: Find suppliers who understand your vision, your needs and your budget and make your brand work for you. Look at suppliers that do smaller order sizes (like us!), and that focus more on quality over quantity.
The rest will come.
What can photographers expect to pay for your services and products?
Our album design prices start at R1195 and our product range starts at R55.
Our online store has a broad range of products from USBs to boxes and tissue paper, bridal and wedding products and locally hand crafted homeware products that perfectly display your printed images.
Some final thoughts..
From experience and feedback from my clients, it’s easier to sell albums as ‘add-on’ products instead of incorporating it into your packaging. This way you can potentially earn more and teach your clients the value of investing in an album. It doesn’t have to be super expensive and you don’t have to feel like other photographers have one up on you by adding that into their packaging. You can be sure those albums are either horrible quality or they are making very little money at the end of the day.
Look at incorporating the cost of album design into your wedding packages, that way if it’s an ‘add-on’ product, design is already covered, and the client only has to pay for the print. If they don’t order one, it’s an extra bit of moola for you, and if they do it won’t feel like such a large chunk of money for them.
Also make sure to find out if your printer – if you’re handling it yourself – has any album specials, as this is a great way to make some extra money for those smaller albums for the proud mums and dads!
Make sure you review all the costs of what your own ideal package would be which includes the cost of your gear, petrol, insurance, editing time etc, and remember to include the cost of your packaging and ‘add-on’ items.
Then, work backwards, what you would like to have vs what you have to have and then find the middle ground.
If you require someone to talk things over and give you a little direction, feel free to give me a shout over email! I love being a part of a community that gives back to one another.