Content Photographer - Lea Crafford

Content Photographer - Lea Crafford

Your name:
Lea Crafford

Your business name:
Lea Crafford Photography

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Tell us a bit about your business:
I photograph and style / create content for all types of brands from cosmetics to interiors to food.

How long have you worked as a photographer?
Since 2015

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Do you feel it was an instant success or did it take a while to find its feet?
I never thought I would be a photographer full time, I had a huge amount of self-doubt from the start. When I got my first full time job as a photographer at Yuppiechef it allowed me to test things out and grow in confidence. In a way I still feel like I’m finding my feet as I only went freelance mid 2018.

If any, what kind of jobs did you have before your career took off?
I was an artists agent before. Although it was mainly an admin job, it opened my eyes to the industry and helped me pick a certain path within it.

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Do you feel that you chose your "passion," or did it choose you?
I have always loved taking photos. I saved up for my first SLR camera in high school and photographed everything. It was just something I did all the time.

 What made you decide to follow a creative career choice (though possibly risky) rather than something more stable?
I’ve always been creative and my parents always encouraged me in that direction. From when I was small I knew I was never going to do anything corporate. Being creative came naturally and I’m so thankful that I was never pressured into another career and I had a great nurturing environment. I would rather risk being happy and doing something I love than risk being bored and uninspired all day.

Have you ever doubted your talent? If so, how did you work through your doubt?
Every day! I think the only time I don’t feel doubt is when I get really positive feedback from my clients. I always feel really anxious when I send off work. I think it’s good because I’m always pushing to be better, I think people who are too confident become lazy and stop trying to be better. Doubt can sometimes be great, it makes me go back and critically look at what I’ve done (it also makes me redesign my website 6 times a year).

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What is your favourite accomplishment?
I think all the work I produced for Yuppiechef over 3 years is my greatest accomplishment because it was a lot of work. I also grew so much during that time, it’s amazing seeing how your work evolves over the years and how much you learn doing something every single day.

Tell us about any workshops you may offer:
None at the moment, but I have been thinking of starting an online journal of sorts and opening up my process a bit more.

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Where should Working Creatives get more info on your offerings?
On instagram / my website or just pop me a mail.

What is your favourite lens and why?
I think my canon 50mm will always have a space in my bag. It’s been all over the world with me and I just love the quality and versatility of it.

Are you working on any out of the ordinary projects at the moment?
I have a few personal projects going, the one is setting up a website for the artworks I do from time to time. It’s very different producing work for yourself as it always falls to the bottom of the list as you put your other clients first. I’ve been so used to photographing for clients that it’s been quite nice to set some time aside for my own thing.

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What is playing in your CD player/iPod right now?
Foxwarren by Andy Shauf

 What’s your favourite ’90s song?
This is impossible. Probably anything from Radiohead / Placebo / The Cure

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 What do you think about when you’re alone in your car?
I wish people were more kind to each other and I really should be posting more on social media.

 What were you like in high school?
I was shy, never answered any questions and just wanted to be left alone. I felt like I didn’t fit in because I wasn’t doing Science, Maths and Bio or Accounting. But I’m so glad I did the subjects I wanted to do even though they weren’t seen as “Academic”. I really didn’t enjoy going to school, I wish creativity was encouraged more in the school system.

Knowing what you know now, what would you tell your high school self?
You’re on the right path.


Your website:

Instagram handle: Lea_crafford


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